Credit Hours: CME 1.00

Target Audience:

Faculty, residents, fellows, and community physicians in General Internal Medicine and subspecialties.

Educational Objectives:

Upon completion of this activity, participants should be able to:

Explain two reasons why there is an Infodemic of COVID-19 information.
Identify trends in COVID-19 vaccine sentiment over time
Improve skills for developing targeted messages to respond to patient concerns around vaccines
Identify vaccine hesitancy challenges for clinicians

Suggested Additional Reading & Joint Accreditation Statement - Note: This Accreditation Statement Supersedes All Other Statements:

Suggested additional reading:

Hoffman BL, Felter EM, Chu K-H, Shensa A, Hermann C, Wolynn T, et al. It’s not all about autism: the emerging landscape of anti-vaccination sentiment on Facebook. Vaccine 2019;37:2216–23. https://doi.org/10.1016/j.vaccine.2019.03.003.
Covello V. Best Practices in Public Health Risk and Crisis Communication. J Health Commun 2003;8:5–8. https://doi.org/10.1080/713851971.
Schillinger D, Chittamuru D, Ramírez AS. From "Infodemics" to Health Promotion: A Novel Framework for the Role of Social Media in Public Health. Am J Public Health 2020:e1–4. https://doi.org/10.2105/AJPH.2020.305746.
Johnson NF, Velásquez N, Restrepo NJ, Leahy R, Gabriel N, El Oud S, et al. The online competition between pro- and anti-vaccination views. Nature 2020;582:230–3. https://doi.org/10.1038/s41586-020-2281-1.
MacDonald NE, Eskola J, Liang X, Chaudhuri M, Dube E, Gellin B, et al. Vaccine hesitancy: Definition, scope and determinants. Vaccine 2015;33. https://doi.org/10.1016/j.vaccine.2015.04.036.

Joint Providership Statement:
In support of improving patient care, the University of Pittsburgh is jointly accredited by the Accreditation Council for Continuing Medical Education (ACCME) and the Accreditation Council for Pharmacy Education (ACPE), and the American Nurses Credentialing Center (ANCC), to provide continuing education for the healthcare team.

The University of Pittsburgh School of Medicine designates this enduring material activity for a maximum of 1.0 AMA PRA Category 1 Credit[s]™. Physicians should only claim credit commensurate with the extent of their participation in the activity.

This educational activity is approved for 1.0 contact hours.

Other health care professionals will receive a certificate of attendance confirming the number of contact hours commensurate with the extent of participation in this activity.

Authors:

Beth Hoffman, MPH — Graduate Student Researcher
Behavioral and Community Health Sciences
University of Pittsburgh Graduate School of Public Health
No relationships with industry relevant to the content of this educational activity have been disclosed.

Jaime Sidani, PhD, MPH, CHES — Assistant Professor of Medicine, Division of General Internal Medicine
Core Faculty, Center for Behavioral Health, Technology, and Media
University of Pittsburgh School of Medicine
No relationships with industry relevant to the content of this educational activity have been disclosed.

Todd Wolynn, MD, MMM — CEO, Kids Plus Pediatrics
Advisory Board President, Shots Heard Round the World
Dr. Wolynn is a consultant and member of the CE Speakers' Bureau for Sanofi and Merck.

No other members of the planning committee, speakers, presenters, authors, content reviewers and/or anyone else in a position to control the content of this education activity have relevant financial relationships with any companies whose primary business is producing, marketing, selling, re-selling, or distributing healthcare products used by or on patients.

The University of Pittsburgh is an affirmative action, equal opportunity institution.